Tools of the trade

User Research

• Ethnio

• Respondent

User Interview

• Zoom

• Google Meet

• Skype

• BlueJeans

Brainstorming

• Mural

• Miro

• Google Docs/Sheets

User Survey

• Survey Monkey

• Google Forms

• Google Survey

• Typeform

Analytics

• Kissmetrics

• Amplitude

• Google Analytics

• Heap

• Mixpanel

A/B Testing

• AB Tasty

• Adobe Target

• Apptimize

• Google Optimize

• Optimizely

• Split.io

Heatmaps, Eye Tracking, Session Recording

• UXCam

• Tobii

• Session Cam

• Hawkeye

• Fullstory

Scheduling

• Calendly

• Google Calendar

Wireframing

• Balsamiq

• Whimsical

Design + Prototyping

• Adobe CC

• Adobe Photoshop

• Adobe XD

• Figma

• Sketch

• InVision

Prototyping

• Axure

• Framer

• Marvel

• Proto.io

• ProtoPie

• UXPin