UX Strategy

UX Strategy Using Kano Model

What is UX Strategy?

A UX strategy is the plan and approach for a digital product.

UX strategies help businesses translate their intended user experience to every touchpoint where people interact with or experience its products or services. A solid UX strategy ensures that the business vision, user needs, and technical capabilities are aligned and helps to prioritize a team’s attention and resources by keeping them focused on solving the right problems for target users.

How to Create a UX Strategy

There are a number of methods product teams can use to create a UX strategy. At the core, it involves researching, planning, testing and validating ideas before the implementation of design or development begins.

Stakeholder Interviews

What is the scope of the project?
What is the company’s mission?
What are the goals and objectives of this product?
What is the budget?
What defines success for this project?
What success can the user experience deliver?

User Research

Who are the target users?
What devices are they using?
What problems do they need solved and how are they currently solving them?
Why they are or aren’t using the product? (for existing products)

Competitive Research and Analysis

What is the competition doing?
Is there an opportunity to create a unique value proposition?

Often, a UX Strategy can take the form of a document containing the information learned during the discovery phase: This document can be used to guide the product team and keep everyone working towards the same goal.