# UX Strategy

### UX Strategy Using Kano Model

{% embed url="<https://youtu.be/Hr1rN3jibIk>" %}

### What is UX Strategy?

A UX strategy is the plan and approach for a digital product.

UX strategies help businesses translate their intended user experience to every touchpoint where people interact with or experience its products or services. A solid UX strategy ensures that the business vision, user needs, and technical capabilities are aligned and helps to prioritize a team’s attention and resources by keeping them focused on solving the right problems for target users.

![](https://1572468969-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MGvqVIwdaIantJ16bfj%2F-MHZdbhYDK9HFZy6Blg6%2F-MHZeQnvzr_ldmKp0OUZ%2Fimage.png?alt=media\&token=1d408c1b-d9ed-4642-b623-c146dcb18c98)

### How to Create a UX Strategy

There are a number of methods product teams can use to create a UX strategy. At the core, it involves researching, planning, testing and validating ideas before the implementation of design or development begins.

### Stakeholder Interviews <a href="#fe69" id="fe69"></a>

* What is the scope of the project?
* What is the company’s mission?
* What are the goals and objectives of this product?
* What is the budget?
* What defines success for this project?
* What success can the user experience deliver?

### User Research <a href="#id-675e" id="id-675e"></a>

* Who are the target users?
* What devices are they using?
* What problems do they need solved and how are they currently solving them?
* Why they are or aren’t using the product? (for existing products)

### Competitive Research and Analysis <a href="#id-9a2a" id="id-9a2a"></a>

* What is the competition doing?
* Is there an opportunity to create a unique value proposition?

Often, a UX Strategy can take the form of a document containing the information learned during the discovery phase: This document can be used to guide the product team and keep everyone working towards the same goal.

###

### Further Readings

* [7 Steps to Creating a Solid UX Strategy](https://designshack.net/articles/ux-design/7-steps-creating-a-ux-strategy/?ref=thegoutamdey)&#x20;
* [What Does a UX Strategist Actually Do?](https://careerfoundry.com/en/blog/ux-design/what-does-a-ux-strategist-actually-do/?ref=thegoutamdey)
* [The 4 Elements of Every Worthwhile UX Strategy](https://www.depalmastudios.com/blog/the-4-elements-of-every-worthwhile-ux-strategy?ref=thegoutamdey)

Source credit: [https://medium.com/@MentorMate/what-is-user-experience-strategy-7af34d694fbb#:\~:text=A%20UX%20strategy%20is%20the,experience%20its%20products%20or%20services.](https://medium.com/@MentorMate/what-is-user-experience-strategy-7af34d694fbb)
